At Kissmetrics, we’ve discussed ways to build authority inside your industry through blogging. If you’re keen on Social Websites Examiner, you might have read about major brands who have taken advantage of guest blogging. So today, we will take a look at exactly ways you can get guest blogging opportunities making the most out of them.
Before we start, the initial task is always to decide what your goal for guest blogging network is. Knowing this goal ahead of time is crucial in determining the right type of blogs to submit guest posts to. Typically there are actually three main goals for guest blogging.
With the right kind of content at the top blogs, that can be done all three of the things. In case you are trying to accomplish either #1 or #2, then it is advisable to find blogs that have a good sized and engaged audience. Should you be just seeking to accomplish #3, then you will want to pinpoint blogs with strong root domain authority. You should check this totally free while using SEOmoz toolbar. Knowing your goals in advance can help you in determining which blogs would be the right for you to submit guest posts to.
When you can sell seeds, you should find gardening blogs with the engaged audience of gardeners. The subsequent should assist you in finding the right type of guest post opportunities.
Google is a superb place to start in the search for guest posting opportunities. You can utilize any of these keyword searches to discover blogs that accept guest posts. Just replace keyword with keywords from your industry.
Recognize any prolific guest bloggers inside your industry? When you read enough blogs within your industry (you should), these is definitely the names the thing is again and again writing content for some individuals. For internet marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and more. Using Google search, search for the name of prolific guest bloggers in your industry along with the phrase “guest post by”. This may reveal all the sites that these particular guest bloggers have posted upon. They must be good places for you to guest post upon as well. An additional benefit will be when you actually know a guest blogger with your industry that may make an introduction that you should the owners of blogs they have got guest posted upon.
When you (or even your online marketing agency) has ever pulled up a backlink analysis of your competitor while working on your SEO campaign, odds are several of your respective competitors have backlinks from guest posts they may have done. If you have access to tools like Open Site Explorer, you can look at the backlinks of the competitors and spot any blogs they have written for. In the event you don’t, you can do a Internet search for link:domain.com -domain.com “guest post” (replacing domain.com with the competitor’s domain) which will reveal sites that a competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social networks. Since the easiest someone to search is Twitter, you should try having a Twitter search for keyword “guest post” to get the latest tweets about guest posts inside your industry. Just follow the links to determine which blogs are accepting the guest posts.
Need more keyword search ideas or a merely a list with lots of different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and that one by Brian Keith May with 100 sites to submit guest posts.
Last, but not least, is My Blog Guest, a community of guest bloggers. Sign up for free and search for blogs which are accepting guest posts. Better yet, post your personal information to state that you are planning to write guest posts with a particular topic so blog owners can discover you!
Preparing to Pitch a Guest Post
Realize that we don’t just jump from finding guest blogging possibilities to contacting the blogs. That’s because there are a few things you must do prior to propose a guest post for a site you’ve just found.
Learning your target blog’s content articles are key. Sure you know they already have content about the keyword you sought out while seeking guest post opportunities. But you have to know even more concerning this content such as…
While your blog may have guest posts, the question is perform the guest bloggers do well? Do guest blog articles on the website get as much comments and social sharing as blog articles with the owner? Some sites might accept guest posts, however, if the audience is merely tuning set for the blog owner, then you definitely won’t do it well if your goal is to build authority or get traffic back to your website.
Some blog owners will probably accept guest posts by some kinds of people over others. Peruse a few guest blogger bios in the blog to determine if they are fellow bloggers, freelancers, consultants, business people, or anything else. This could be important whenever you introduce you to ultimately the blog owner for your personal pitch. Read more about the success rates of guest posting outreach in this study on SEOmoz.
To boost your odds of getting accepted as a guest blogger, you will want to get some recognition from your blog owner first. The easiest method to do this is usually to have a couple of weeks and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to add the blog owner’s @username on Twitter. This way, whenever you pitch your guest post, you won’t be considered a complete stranger.
The last thing you must do before contacting the blog owner is read the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would love you to pitch an understanding or actually submit an entire post? What format do they really need it in? Can they want you to produce an account and enter it into WordPress? They are everything to understand before hand prior to contact the blog owner.
Like a blogger who receives daily guest post pitches, nothing turns me off from an email a lot more than ones beginning from Dear Sir or Madam, Dear Webmaster, To the owner of Kikolani.com, or perhaps Hi. Somewhere in the blog you might be about to contact could be the name in the blog owner. You may have to ferret around for it about the about page or on one of several blog’s social networking accounts, however it is most likely around. Find it, and use it to get started on the email.
Keep in mind part about seeing who guest bloggers are on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on the sites. If you seen that most guest bloggers are bloggers themselves, then you might like to introduce yourself as a blogger at (insert your own or business blog here). You could be a businessman on the side – just focus on your blogging skills first.
Make sure to include why you should be described as a guest blogger. Include a few links to posts you have published elsewhere, as well as your own blog. Preferably choose posts that have a very good little social engagement therefore the blog owner will discover your potential value because of their audience.
The way to Pitch a Guest Post Idea
In the event the guest post guidelines have you submit a topic idea, then (depending on your homework of previously popular posts), pitch a few different ideas therefore the blog owner has some to select from.
One of several common questions regarding guest blogging is whether or not you ought to be utilizing your best content for your blog or perhaps for your guest posting. It is dependent upon the grade of the blog you are submitting your articles to. In the event the blog has nothing but 900 word posts with many different screenshots, then your post needs to be similar. When the blog has simply posts with 500 words or less with merely one image, after that your posts (again) needs to be similar. Listed below are other good strategies for making your guest post as awesome as is possible.
One thing to remember about a great guest post is that it is not regarding your business, your product or service, or even your services. Guest posts needs to be valuable sources of information – not advertisements! Any information about your business and related items must be restricted to this writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but most of the post needs to be focused on something other than your company.
Take a look at posts in your target blog. Will they use a great deal of headers, bolded text, images, quotes, or other special formatting? Make sure that your post has similar elements to fit other posts on the webpage.
Show the blog owner you know their content by including a few internal links back to a selection of their posts. The easiest way to do this is usually to do a Google search for site:domain.com intitle:keyword. This will bring you their top posts with a particular keyword so you can link that post to the keyword in your post. Also, in the event you mention any sort of products, books, etc., be sure to hyperlink to those too (assuming it’s not self-promotional).
At the conclusion of your amazing guest post, make sure you incorporate a call to action for comments. The better discussion your post generates, the better!
The best way to Craft a fantastic Guest Bio
The most significant a part of guest blogging (for yourself) will most likely be your guest post bio. This is usually the sole place you need to include self-promotion links back to your site, blog, product, service, book, etc. Whatever you write within this section is determined by your guest blogging goals.
Should your goal is to obtain good backlinks, just be sure your bio includes a link back to your website together with your target anchor text and you are set.
In case your goal is to get traffic back to your web page, then you may want to consider in which you want that visitors to go. Depending on the subject of your guest post and the audience from the blog you set it upon, you may want to send traffic to a custom landing page or page in regards to a specific product / service.
When your goal is to increase followers to the social accounts, do this with the addition of a line for the end of your own bio which says “Follow me on (insert your top social network and link here).”
If you’re aiming to be a regular contributor to a blog, or perhaps want the blog owner to brag in regards to what an excellent guest blogger you are, then be sure to do your greatest to promote your post to popularity using your own audience. The blog owner will enjoy it should you send new readers their way. Also, be sure you reply to the comments. That can go a long way should you be attempting to build authority within your industry.
If the goal is traffic, the outcome of your guest blogging should really be measured. The easiest way to accomplish this is to create a sophisticated Segment in the search engines Analytics. You can learn how to put together dexrpky09 Advanced Segment on this page on how to discover which internet marketing strategy drives the ideal traffic. You just need one segment making use of the source dimension with multiple statements for every single domain which you have guest blogged for – you may have as much as 20 or statements per Advanced Segment. Mine appears to be this…
By using this, you can view all of your current Google Analytics data based on referrals from the guest posts. It will help you determine the prosperity of your general guest blogging strategy in terms of getting traffic and making conversions. If you’re unsure the way to track conversions, see this post on getting actionable data to learn to set up goals.
Finally, don’t forget that guest blogging could be a two-way street. It’s tough to maintain your own blog content while guest posting on lots of other blogs. So make sure to open an invitation for guest bloggers to write down all by yourself blog. This way, you can keep fresh content by yourself blog, include a new perspective to your audience, and hopefully get new readers from your guest blogger’s community. It’s a win-win situation!
Do you use guest blogging in your online marketing strategy? What other things could you suggest for any business seeking to enhance their guest blogging success?